2007-12-15

Domain Names

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'What's in a name? That which we call a rose
By any other name would smell as sweet.'

-- Romeo and Juliet (II, ii, 1-2)


What’s in a name? Well, pretty much everything. An identity is directly connected to a name. Shakespeare was being philosophical when he wrote the famous dialog quoted above. You may indeed call a rose a skunk and it would still smell as sweet. However, that would create confusion, not to mention that a lot of people would disagree with you.

When it comes to naming a website or blog, the name is a primary determining factor of the site’s potential popularity or success. For instance, if you have a website or blog that focuses on children's toys, you obviously should not name it as adult-toys.com. Your site has a greater chance of being stumbled upon by search engine users if it is appropriately named.

I had committed this mistake of naming some of my blogsites with very long and non-descriptive names. Unfortunately, it would not be very practical to change those names now that I already have done some optimization.

On the other hand, if your Blogger/Blogspot blogsite is still new and you want to change its name or register a domain, you may simply go to the Settings-Publishing tab of your blog account and change the name or publishing address of your blog as shown in the illustration below. You do not need to manually transfer all the contents of your blog to a new address. The publishing address of your blog would simply be changed. On the other hand, if you want to register or buy your own domain, you may click the appropriate option. Buying a unique domain for your blog would make it more optimized and professional. Registering your Blogger/Blogspot blog as a domain will remove the "blogspot" extension. Domain registration can be as low as $10 per year!

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