If you are familiar with internet portals, you will realize that they are more effective search tools than search engines if you are looking for special categories of websites. Search engines generally do not rank or aggregate websites based on quality. Search engines such as Google merely rank websites based on quantitative parameters such as back links and keyword density. For instance, if you are looking for high quality and trustworthy casinos on the web, you should use a portal that is specifically intended for online casinos. Specialized portals such as this have easy to navigate links and advertisements. They also provide reviews and downloadable programs. Your casino experience will be more rewarding if you use a casino portal.
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